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FOR IMMEDIATE RELEASE

Contact: Janelle Brown
Company: The Hain Celestial Group
Phone: (631) 730-2332
e-mail: jbrown@hain-celestial.com

MOUNTAIN SUN 100% NATURAL JUICE BURSTS WITH REFRESHING NEW FRUIT VARIETIES AND PACKAGING

Boulder, CO (October, 2004) – The Hain Celestial Group, leading manufacturer of all natural and organic products, unveils the re-launch of Mountain Sun Pure Juices with a new flavor and a packaging redesign.

Mountain Sun announces the newest addition to its 100% Pure Juice Line… Pure Black Cherry. Like Mountain Sun Pure Cranberry, Pure Black Cherry is fresh pressed from sun-ripened fruit with no added sugar… just pure sophisticated flavor.

Mountain Sun Pure Black Cherry is a natural extension of our line of premium juices that are an excellent source of Vitamin C and offer other added health benefits:

  • Black Cherries may help reduce the inflammation caused by gout and arthritis
  • Cranberries may reduce bacterial infections of the bladder preventing urinary tract infections

To celebrate the brand’s premium image, Mountain Sun has undergone a packaging makeover to highlight the pure, refreshing qualities of these all-natural unsweetened juices. Mountain Sun juices are sold in 32 oz. clear plastic bottles so they are easy and efficient to recycle. Look for Mountain Sun Pure Black Cherry Juice in grocery and natural food stores beginning in January 2005.

About The Hain Celestial Group:
The Hain Celestial Group, headquartered in Melville, NY, is a natural, specialty and snack food and body care company. The Company is a leader in 13 of the top 15 natural food categories, with such well-known natural food brands as Celestial Seasonings® teas, Walnut Acres®, Hain Pure Foods®, CarbFit(tm), Westbrae®, Westsoy®, Rice Dream®, Soy Dream®, Imagine®, Ethnic Gourmet®, Rosetto®, Arrowhead Mills®, Health Valley®, Breadshop's®, Casbah®, Garden of Eatin®, Terra Chips®, Yves Veggie Cuisine®, The Good Dog®, The Good Slice®, DeBoles®, Lima®, Biomarché®, Grains Noirs®, Natumi®, Milkfree®, Earth's Best®, and Nile Spice®. The Company's principal specialty product lines include Hollywood® cooking oils, Estee® sugar-free products, Kineret® kosher foods, Boston Better Snacks®, and Alba Foods®. The Company's Whole Body Care Division primarily consists of JASON Natural Products. The Hain Celestial Group's website can be found at www.hain-celestial.com.

 

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