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FOR IMMEDIATE RELEASENEW MOUNTAIN SUN™ 100% PURE NATURAL JUICES—PURE HEALTH… PURE REFRESHMENT

Contact: Jannelle Brown
Company: The Hain Celestial Group
Phone: (631) 730-2332
e-mail: jbrown@hain-celestial.com

NEW MOUNTAIN SUN™ 100% PURE NATURAL JUICES—PURE HEALTH… PURE REFRESHMENT

Melville, NY (March, 2005) – Mountain Sun Pure Juices, a leader in the 100% natural pure juice category, is proud to announce the introduction of NEW Pomegranate-Black Cherry.

The Mountain Sun Pure Juice line, which also includes Pure Cranberry, is known for its pure delicious health focused juices rich in natural antioxidants. Leading innovation in pure juices, Mountain Sun is launching NEW Mountain Sun PureBlends, which combines the essence of nature’s most premium fruits to create a sensationally, refreshing unique new fruit blend combination. Mountain Sun PureBlends Pomegranate Black Cherry, the first to launch in the PureBlends line, is the only pure blend of Pomegranate and Black Cherry juice on the market. Purely full strength Pomegranate and Black Cherry juices….nothing more.

Mountain Sun PureBlends Pomegranate Black Cherry has a rich, sun-ripened sensationally satisfying rich fruit taste. Mountain Sun PureBlends Pomegranate-Black Cherry is a perfect compliment to the brand’s premium line juices as it combines the health benefits of pomegranates with those of black cherries, a natural anti-inflammatory which may have a positive affect on joints. While Pomegranates, one of nature’s best-kept ancient health secrets is now widely known to contain high levels of antioxidants that may positively affect heart disease, cancer and aging. Mountain Sun PureBlends Pomegranate-Black Cherry is also a good source of Potassium which may reduce the risk of high blood pressure and strokes.

Mountain Sun Pure Juices never contain any added sugar, flavoring preservatives or artificial color, just pure and simple 100% unsweetened juice. All juices also contain an excellent source of Vitamin C. Mountain Sun Pure Juices… the natural choice to keep your mind and body strong. Look for NEW Mountain Sun PureBlends Pomegranate Black Cherry Juice beginning in June 2005 in grocery and natural food stores along side the complete line of Mountain Sun Pure Juices.

About The Hain Celestial Group:
The Hain Celestial Group (NASDAQ: HAIN), headquartered in Melville, NY, is a leading natural and organic beverage, snack, specialty food and personal care products company in North America and Europe. Hain Celestial participates in almost all natural food categories with well-known brands that include Celestial Seasonings®, Terra Chips®, Garden of Eatin’®, Health Valley®, WestSoy®, Earth’s Best®, Arrowhead Mills®, Hain Pure Foods®, Hollywood®, Walnut Acres Certified Organic®, Imagine Foods®, Rice Dream®, Soy Dream®, Rosetto®, Ethnic Gourmet®, Kineret®, Yves Veggie Cuisine®, Lima®, Biomarché®, Grains Noirs®, Natumi® and JASON®. For more information, visit www.hain-celestial.com.

 

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