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FOR IMMEDIATE RELEASE

Contact: Jannelle Brown
Company: The Hain Celestial Group
Phone: (631) 730-2332
e-mail: jbrown@hain-celestial.com

DRINK TO YOUR HEALTH… TWO NEW MOUNTAIN SUN™ 100% NATURAL PURE JUICE BLENDS—PURE HEALTH—PURE REFRESHMENT

Melville, NY (September, 2005) – Continuing twenty-five years of setting a standard for premium high quality 100% juices, Mountain Sun Pure Juices introduces two NEW varieties to it’s PureBlends line: Grape & Acai and Blueberry Green Tea. Combining great tasting sun-ripened flavor with the healthful goodness of fruit, these refreshing PureBlends will keep your mind and body strong.

Mountain Sun PureBlends Grape & Acai fuses succulent concord grapes with the new Brazilian “super-fruit” Acai, to create a uniquely, pure juice blend mega high in antioxidants, omega fatty acids, vitamin E and amino acids. Acai, one of nature’s highest antioxidant fruits, is an exotic blueberry-like “energy” fruit with royal purple pigment, harvested from the top of palm trees in the Amazon rainforest. Mountain Sun PureBlends Grape & Acai is an excellent source of vitamin C, which plays an important role in healthy living, and is a contributing factor to the rich antioxidant content.

Premiering as the tea and juice combination, NEW Mountain Sun PureBlends Blueberry Green Tea is a delightful new taste sensation bursting with fresh pressed blueberry flavor. Green tea is overflowing with powerful antioxidants and has been largely associated with reducing the risks of stroke, cholesterol and arthritis. This delicious blend is the perfect healthy choice for enjoying the benefits of tea coupled with the rejuvenating, antioxidant power of blueberry juice.

Mountain Sun Pure Juices have always been the perfect choice for rich, rejuvenating juices containing the best and purest ingredients. Mountain Sun Pure Juices never contain any added sugar, flavors, preservatives or artificial color, just pure and simple 100% unsweetened juice.

Look for NEW Mountain Sun PureBlends Grape & Acai and Blueberry Green Tea to join the premium line of Mountain Sun varieties including:

  • Cranberry
  • Pomegranate Black Cherry Juice

Available beginning January 2006 in natural food stores and the natural juice section of your grocery stores. Line priced with other Mountain Sun Pure Juices average $6.99 per bottle.

About The Hain Celestial Group:
The Hain Celestial Group (NASDAQ: HAIN), headquartered in Melville, NY, is a leading natural and organic beverage, snack, specialty food and personal care products company in North America and Europe. Hain Celestial participates in almost all natural food categories with well-known brands that include Celestial Seasonings®, Terra Chips®, Garden of Eatin’®, Health Valley®, WestSoy®, Earth’s Best®, Arrowhead Mills®, Hain Pure Foods®, Hollywood®, Walnut Acres Certified Organic®, Imagine Foods®, Rice Dream®, Soy Dream®, Rosetto®, Ethnic Gourmet®, Kineret®, Yves Veggie Cuisine®, Lima®, Biomarché®, Grains Noirs®, Natumi® and JASON®. For more information, visit www.hain-celestial.com.

 

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