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FOR IMMEDIATE RELEASE

Contact: Jannelle Brown
Company: The Hain Celestial Group
Phone: (631) 730-2332
e-mail: jbrown@hain-celesital.com

MOUNTAIN SUN™ PURE BLENDS POMEGRANATE ROOIBOS JUICE & RED TEA WITH CELESTIAL SEASONINGS TEA—A DOUBLE DOSE OF ANTIOXIDANT POWER

Melville, NY (March 2006)—Antioxidants have long been known as a powerful ally in the fight against harmful free radicals. New Mountain Sun™ Pure Blends Pomegranate Rooibos Juice & Red Tea combines pure pomegranate juice from Mountain Sun™ with Celestial Seasonings® naturally caffeine free rooibos tea from the Cedarburg Mountains of South Africa for a double dose of antioxidant power.

The ancient pomegranate is a good source of natural antioxidants, with all the goodness contained in its jewel-like arils—hundreds of small pods bursting with delicious, sweet-tart flavor. Rooibos (Afrikaans for “red bush”), or red tea, is an herb tea made from the foliage of the hardy African rooibos shrub. Red tea has long been enjoyed for its refreshing flavor, and scientific research reveals that it is also brimming with beneficial minerals and is high in flavonoids—some of the most potent antioxidants available.1

Like all Mountain Sun products, this 100% natural blend contains no refined sweeteners or artificial ingredients. Pomegranate Rooibos Juice & Red Tea, made with 100% pure juice, is an excellent source of Vitamin C. Look for NEW Mountain Sun PureBlends Pomegranate Rooibos Red Tea with Celestial Seasonings Tea to join the premium line of Mountain Sun varieties including:

  • Pure Cranberry
  • Pure Blends Pomegranate Black Cherry Juice
  • Pure Blends Grape & Acai
  • Pure Blends Blueberry Green Tea made with Celestial Seasonings Green Tea

Mountain Sun Pomegranate Rooibos Juice & Red Tea will be available in a 32-oz. bottle beginning June 2006 in natural food stores and the natural juice section of grocery stores, and will retail for approximately $6.99.

[1] Agribusiness in Sustainable Natural Plant Products, 2003.

Celestial Seasonings
Celestial Seasonings, a brand of The Hain Celestial Group, creates delicious, all-natural specialty teas that offer a variety of extraordinary tea-drinking experiences. Each of our more than 90 flavors is expertly crafted using only the highest quality 100% natural herbs, teas, spices and fruits to produce fresh, delicious tea. For over 30 years we’ve blended unique and healthful herb, green, white, black, red, organic, chai and wellness teas, each adorned with beautiful imagery and inspiring words and designed to delight your palate, nourish your body and feed your mind and spirit. For more information, visit www.celestialseasonings.com.

The Hain Celestial Group
The Hain Celestial Group (NASDAQ: HAIN), headquartered in Melville, NY, is a leading natural and organic food and personal care products company in North America and Europe. Hain Celestial participates in almost all natural food categories with well-known brands that include Celestial Seasonings®, Terra Chips®, Garden of Eatin’®, Health Valley®, WestSoy®, Earth’s Best®, Arrowhead Mills®, DeBoles®, Hain Pure Foods®, Raised Right™, Hollywood®, Spectrum Naturals®, Spectrum Essentials®, Walnut Acres Organic™, Imagine Foods®, Rice Dream®, Soy Dream®, Rosetto®, Ethnic Gourmet®, Yves Veggie Cuisine®, Lima®, Biomarché™, Grains Noirs®, Natumi®, JASON®, Zia® Natural Skincare, Queen Helene®, Batherapy® and Footherapy®. For more information, visit www.hain-celestial.com.

 

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